Person profile
Co-founder, chairman, and chief executive of Baidu
"Valued as of" is the effective date of the market closes, exchange rates, and filings inside the estimate. "Sources checked" is when the pipeline last verified those sources successfully. A weekend check can confirm a Friday valuation without inventing weekend movement.
As of September 4, 2026, Robin Li's estimated net worth is about $5.7B(5.7 billion US dollars). That places Robin Li at #28 among the people Net Worth Leader currently tracks.
This is an estimate of assets minus documented liabilities. It is not a cash balance, and many holdings may be restricted, pledged, illiquid, or difficult to value.
Robin Li co-founded Baidu in 2000 and still runs China's largest search engine, which has shifted its investment toward artificial intelligence models and autonomous driving. His estimate converts the Class A and Class B ordinary shares in his August 2026 Form 4 into depositary share equivalents.
Li developed an early link-analysis search patent in the United States before returning to Beijing to found Baidu with Eric Xu. The company listed on Nasdaq in 2005 and added a Hong Kong listing in 2021.
The estimate tracks the Baidu depositary share price. Restricted share grants are excluded until they vest.
Robin Li's estimate rose mainly because Baidu, Inc. shares increased from the prior comparable close.
A one-day estimate change is not the same as income, profit, or a realized gain or loss.
| Component | Class | Ownership | Valuation basis | Central value | Supported range | Evidence date | Price date | Sources | Freshness |
|---|---|---|---|---|---|---|---|---|---|
| Baidu Class B ordinary shares held by Handsome Reward Limited (eight ordinary shares per ADS)Baidu, Inc. (BIDU, American depositary shares (1 ADS = 8 Class A ordinary shares)) | listed equity | indirect (439,200,000 units) | Listed close | 5.5 billion US dollars | Priced value | [1] Robin Yanhong Li, Form 4 (Baidu, Inc.), [2] Daily unadjusted closing prices, chart endpoint | current | ||
| Baidu Class A ordinary shares held directly and through Handsome Reward LimitedBaidu, Inc. (BIDU, American depositary shares (1 ADS = 8 Class A ordinary shares)) | listed equity | indirect (16,538,488 units) | Listed close | 205.6 million US dollars | Priced value | [1] Robin Yanhong Li, Form 4 (Baidu, Inc.), [2] Daily unadjusted closing prices, chart endpoint | current |
Liabilities without a documented value are never shown as zero; they are simply not included, and that limitation is part of source coverage below.
100.0% of this profile's modeled gross value is supported by Tier 1 or Tier 2 evidence (primary filings, official documents, licensed market data, or audited accounts). The profile carries a strong coverage label.
No meaningful range beyond the central estimate is supported for this profile, so only the central value is published. Unknown liabilities are not evidence that no liabilities exist. No personal liability is documented for this profile, so none is deducted.
The timeline runs from June 12, 2026 to September 4, 2026; the latest estimate is lower than the first point. Points before August 20, 2026 are labeled modeled reconstructions: today's reviewed ownership records applied to the closing prices of each earlier market date. Published history begins August 20, 2026 and grows one point per completed market date.
| Estimate date | Central estimate | Basis |
|---|---|---|
| 5.7 billion US dollars | Published snapshot | |
| 5.4 billion US dollars | Published snapshot | |
| 5.4 billion US dollars | Published snapshot | |
| 5.4 billion US dollars | Published snapshot | |
| 5.4 billion US dollars | Published snapshot | |
| 5.2 billion US dollars | Published snapshot | |
| 5.3 billion US dollars | Modeled reconstruction | |
| 5.2 billion US dollars | Modeled reconstruction | |
| 5.9 billion US dollars | Modeled reconstruction | |
| 5.9 billion US dollars | Modeled reconstruction | |
| 6.0 billion US dollars | Modeled reconstruction | |
| 6.0 billion US dollars | Modeled reconstruction | |
| 6.0 billion US dollars | Modeled reconstruction | |
| 6.2 billion US dollars | Modeled reconstruction | |
| 6.2 billion US dollars | Modeled reconstruction | |
| 6.2 billion US dollars | Modeled reconstruction | |
| 6.3 billion US dollars | Modeled reconstruction | |
| 6.4 billion US dollars | Modeled reconstruction | |
| 6.4 billion US dollars | Modeled reconstruction | |
| 6.1 billion US dollars | Modeled reconstruction | |
| 6.0 billion US dollars | Modeled reconstruction | |
| 6.0 billion US dollars | Modeled reconstruction | |
| 6.0 billion US dollars | Modeled reconstruction | |
| 6.0 billion US dollars | Modeled reconstruction | |
| 6.1 billion US dollars | Modeled reconstruction | |
| 6.3 billion US dollars | Modeled reconstruction | |
| 6.1 billion US dollars | Modeled reconstruction | |
| 6.4 billion US dollars | Modeled reconstruction | |
| 6.4 billion US dollars | Modeled reconstruction | |
| 6.3 billion US dollars | Modeled reconstruction | |
| 6.5 billion US dollars | Modeled reconstruction | |
| 6.7 billion US dollars | Modeled reconstruction | |
| 6.7 billion US dollars | Modeled reconstruction | |
| 6.7 billion US dollars | Modeled reconstruction | |
| 6.4 billion US dollars | Modeled reconstruction | |
| 6.5 billion US dollars | Modeled reconstruction | |
| 6.5 billion US dollars | Modeled reconstruction | |
| 6.7 billion US dollars | Modeled reconstruction | |
| 6.5 billion US dollars | Modeled reconstruction | |
| 6.4 billion US dollars | Modeled reconstruction | |
| 5.9 billion US dollars | Modeled reconstruction | |
| 5.9 billion US dollars | Modeled reconstruction | |
| 6.1 billion US dollars | Modeled reconstruction | |
| 6.3 billion US dollars | Modeled reconstruction | |
| 6.4 billion US dollars | Modeled reconstruction | |
| 6.4 billion US dollars | Modeled reconstruction | |
| 6.4 billion US dollars | Modeled reconstruction | |
| 6.4 billion US dollars | Modeled reconstruction | |
| 6.7 billion US dollars | Modeled reconstruction | |
| 6.6 billion US dollars | Modeled reconstruction |
On paper, Robin Li's estimated net worth is equivalent to about 153,000 Tesla Model 3 Standards.
Reference value $36,990, effective 2025-10-07. Tesla, Inc.
Uses the manufacturer price at the October 2025 introduction of the Standard trim, before destination and order fees, taxes, and incentives. Tesla changes prices without notice.
On paper, Robin Li's estimated net worth is equivalent to about 86,600 years of median full-time US pay.
Reference value $65,416, effective 2026-06-30. U.S. Bureau of Labor Statistics
Uses the BLS median usual weekly earnings of full-time wage and salary workers for the second quarter of 2026 ($1,258, seasonally adjusted) multiplied by 52 weeks, before taxes.
Split evenly across every person on Earth, the estimate works out to about $1 per person.
Cited population 8,200,000,000, effective 2024-07-01. United Nations Department of Economic and Social Affairs, Population Division
Divides the estimate evenly across the United Nations 2024 world population estimate of 8.2 billion. Arithmetic only.
These three comparisons are stable for this profile.Browse the full perspective catalog orcompare Robin Li with someone else.
Share counts come from his August 11, 2026 Form 4, filed after insider reporting was extended to foreign private issuers. Each ADS represents eight Class A ordinary shares, and each Class B share converts one-for-one into Class A. Shares owned by his spouse, for which he disclaims beneficial ownership, are excluded.
Identity facts stored separately for this profile: citizenship China; residence China; ranking attribution China. Attribution reason: Chinese citizen resident in Beijing; Baidu is headquartered in Beijing and its Nasdaq and Hong Kong listings are financing venues.
Reviewed by Net Worth Leader editorial desk on August 20, 2026. General rules live in the methodology.
See something wrong? Report a correction. Evidence is evaluated on its merits, not on who submits it.
